Analysis of direct (such as tourist and catering facilities, tourist agencies and information and promotional materials) and indirect tourist resources (such as environment, geo-traffic position and transport connections), tourist attraction basis and SWOT analysis, proposed key tourist products such as cultural tourism – heritage tourism , health tourism – health culture tourism, eno and gastro tourism and sports and recreational tourism. “The collected data determined the current state of tourism in the Municipality of Suhopolje, on the basis of which a portfolio of key tourist products that need to be put into operation was defined.”, Concluded Randelj. Department of Tourism of Virovitica College The strategic goals defined by the Plan are focused on the development and continuous improvement of tourist products, construction and equipping of tourist infrastructure, as well as on the improvement of sales and marketing communication. By fulfilling the set goals, it will directly contribute to the development of tourism in the area of the Municipality of Suhopolje and Virovitica-Podravina County. Virovitica College is increasingly profiling itself as an important stakeholder for tourism development at the local, regional and national level, and by drafting the Strategic Plan for Tourism Development of Suhopolje Municipality, the Tourism Department of Virovitica College has supplemented its portfolio of development documents which already include numerous projects. development strategies and action plans. The purpose of the document is to improve the state of tourism in the Municipality of Suhopolje and to shape the systematic development of tourism in this underdeveloped tourist area. The objectives of the document are to provide favorable conditions for tourism development, designing the tourist development of the Municipality of Suhopolje with emphasis on products / experiences that will be put in the function of strengthening the tourist offer and raising the quality of life of the local population, determining the tourist resource base. from investing in tourism development. Photo: Virovitica-Podravina County; Municipality of Suhopolje However, Tubić agrees that the tourist product “3S” is the most sought after, but believes that we must not rely on it if we want to be an established tourist power, but we must enrich it with a complementary product, be it urban or rural. “As I have illustrated on several occasions, Croatian tourism is not, nor should it be, only Dubrovnik, Split, Opatija, Rovinj or Zadar, but also the memorial Vukovar, Osijek the city of heroes, Zvonimir’s city Knin, Vinkovci the city of tradition and folklore, Ilok the easternmost city , castles and manors of Virovitica-Podravina County, rural areas of Slavonia, Baranja and Srijem, national parks and nature parks, as well as other tourist unjustifiably neglected areas that throughout Croatian history have certainly indebted the Croatian people to invest in them today, in every view”, Said Tubic. “As the head of the Department of Tourism of the Virovitica College, I am pleased with the fact that a young team of scientists, according to the rules of the profession and based on research methodology, developed a Strategic Plan for Tourism Development in the Municipality of Suhopolje. This scientific-professional approach and the involvement of all relevant stakeholders created, in simple terms, a viable and long-term sustainable strategic plan.”, Concluded Dejan Tubić. When asked whether the goal is to develop the Municipality of Suhopolje as a unique tourist destination or as part of a larger plan at the county or regional level, the editor of the Strategic Plan, Juraj Randelj, mag.oec. says that the goal of the Strategic Plan is the development of tourism in the Municipality of Suhopolje as a unique destination with the possibility of inclusion in a wider destination product. “The document wanted to determine the direction of tourism development by designing primary tourism products and shaping the goals to be achieved, ie by defining tourism programs that have the perspective of development into economically viable programs.”, He said and added that he also wanted to set a conceptual framework for tourism development in the Municipality of Suhopolje in order for the Municipality to join the trend of tourism development in Virovitica-Podravina County. “The Strategic Tourism Plan of the Municipality of Suhopolje offers innovative solutions for the development of the tourist offer in the area of the Municipality of Suhopolje, which currently has a small number of tourist facilities”, Explains Randelj. On this occasion, we talked to dr.sc. Dejan Tubić, Head of the Department of Tourism of the College of Management in Tourism and Informatics in Virovitica. Tubić believes that Croatian tourism is developing spontaneously, on its own initiative, below the real possibilities and without a long-term plan and program, identity and direction. “Since the establishment of the independent Republic of Croatia until today, it should be acknowledged that there are significant changes in accommodation and transport infrastructure, investments, promotion of Croatia in leading emitting countries and prestigious tourism fairs, etc. However, all this is aimed at building, in my opinion, unjustifiably, the tourist product of the Adriatic region, ie the sun, sea and sand, which ultimately resulted in tourism of only a few months. Seasonality is a normal phenomenon and is present in the tourism of every country, however, it is worrying that it prevails in our country. The alarm for the awakening of the creators and co-creators of the national tourism policy has been ringing for a long time”, She is of the opinion. Members of the Department of Tourism have successfully drafted another development document, the Strategic Plan for Tourism Development in the Municipality of Suhopolje. The project manager and editor of the strategic plan, Juraj Randelj, M.Sc.Econ., Head of the Department of Tourism, Ph.D. Dejan Tubić, vice dean for teaching, Ph.D. Irena Bosnić, and members of the Department of Tourism, Rikard Bakan mag.oec. and Božidar Jaković mag.oec. The value of the Plan is HRK 40.000,00.