Plans for Church Lane restoration progressing well

first_img By News Highland – April 6, 2019 Google+ Plans for Church Lane restoration progressing well Pinterest RELATED ARTICLESMORE FROM AUTHOR Harps come back to win in Waterford News, Sport and Obituaries on Monday May 24th Previous articleInternational Pan Celtic Festival returns to LetterkennyNext articleTheresa May offers fresh talks with Labour over Brexit plan News Highland Twitter Plans for the restoration of buildings in the Church Lane area of the Cathedral Quarter, Letterkenny are said to be progressing well.Back in February €200,000 in funding was allocated by the Heritage Council under the Historic Towns Initiative Fund.Extensive restoration work is expected to begin next month to improve the appearance of the buildings in the area.Collette Beattie is Conservation Officer with Donegal County Council:Audio Playerhttp://www.highlandradio.com/wp-content/uploads/2019/04/collette10am.mp300:0000:0000:00Use Up/Down Arrow keys to increase or decrease volume. Facebook Facebookcenter_img FT Report: Derry City 2 St Pats 2 WhatsApp Pinterest Twitter Journey home will be easier – Paul Hegarty AudioHomepage BannerNews Derry draw with Pats: Higgins & Thomson Reaction Google+ DL Debate – 24/05/21 WhatsApplast_img read more

5 ways to lose your audience

first_img 3SHARESShareShareSharePrintMailGooglePinterestDiggRedditStumbleuponDeliciousBufferTumblr,Dana Dobson Dana Dobson is an award-winning public relations expert, keynote speaker and author of, “How to Reach Millions with Artful PR.” Over her 30-year career, she has developed winning PR and … Web: dana-dobson.com Details Has your credit union’s appeal to large audiences been trailing off lately? Are you getting fewer and fewer “likes” or “shares” on your content — none, maybe? We can blame changing algorithms, insufficient SEO, and the ever increasing shrieking noise of the online marketplace. But if your sales have been flat since Q1 2018, then consider something else — you, yourself may be to blame.There are lots of ways to attract an audience, but there are even more ways to drive them off. I call them “audience repellents.” Here are five that I see most often with credit unions:1. Bragging and Humble BraggingWhereas, “bragging” is a self-inflicted wound, and “humble bragging” is pouring lemon juice on it.We don’t like braggarts at a cocktail party, so it stands to reason we don’t like a business braggart, either. Humble bragging is bragging online about your credit union’s accomplishments, but pretending to be modest while you’re doing it.A business humble brag usually starts with the words, “We’re just thrilled to announce that…,” Or, “We’re so humble and honored to have…” We all like attention for our business achievements, but when bragging is the main substance of almost all of your public interaction, and you feel you have to brag to get people to notice you, you become repellent in the minds of your audience.I don’t think perpetual braggers are deliberately trying to turn people off. You might think that your audiences will be impressed and even love you more. But actually, the opposite is true!There is a Harvard business study that proves that people dislike and lose respect for companies and individuals who brag, and especially who humble brag. So, lighten up on bragging and opt for achieving “3rd party credibility.” People believe what other people say about you, not what you say about yourself. Send out a press release so that the media can make your announcement. If you’ve won an award from an entity, let the entity make the announcement on your behalf. Hide it on your website somewhere.Just resist the urge to run out into the town square and shout, “Look at me! Look at me!”2. Failure to Connect and EngageYou can visit many financial institution social media business pages, websites and posts and see nothing but brags and self-serving sales messages, as if social media itself was created just so marketers could advertise for free. You will also observe that there’s not much of an audience there, either.To attract an audience, you need to make the bulk of your communications strategy about delivering the information they want, not what you want. If someone’s not interested in you as an organization or as a solo professional, they certainly won’t care about your sales agenda.3. Failure to Understand Your AudienceI learned this the hard way, back when we were trying to make our rock band famous. More often than not, in order to pay the rent, we had to play gigs to please audiences who were more into hearing Top 40 music than any of my original tunes.Once we were booked as an opening act for David Brenner, and his audience comprised the blue hair casino crowd who lived for Frank Sinatra and yelled “turn it down!” when their grandkids had the radio on.Anxious to show off on a big stage, my band played mostly our original rock tunes. After each one, all we got were golf claps. But when we played “The Rose” at the end, back then a top-of-the-charts ballad, we got a standing ovation.There’s something to be said for “givin’ ’em what they want.”3. Giving Up too SoonIt takes time, and lots of repetition, to get people to notice you. Unless, of course, you’ve just landed a jet in the Hudson River without killing anyone.And by time, I mean months, even years. There was a saying long ago: “Just when you’re getting sick of your own messaging is when people start paying attention.”Keep your communications frequent, relevant to your audience and consistently value-driven.4. Your Website Isn’t Media FriendlyNever forget that the “media” is one of your most important audiences. The people most likely to tell others about you and give you mass exposure are journalists, editors, TV producers, radio talk show hosts, podcast hosts, and thousands of bloggers. They’re always looking for experts to interview.To research your credit union and judge whether you’re credible, they’ll look at your website. If you don’t have an online pressroom providing the kind of information a journalist needs to do his/her job, they’ll probably blow you off. Either that, or they’ll search LinkedIn for your leadership’s LinkedIn profiles. No LinkedIn profiles?They will move on to another company or expert who has their act together. It wasn’t you.5. Failure to be Passionate about Your BrandAn audience-attracting credit union regularly expresses genuine passion for something greater than itself. Apple has a passion for beautiful design. Nike is passionate about athletes. Harley Davidson is passionate about freedom and adventure. Ben & Jerry’s passion is about the earth and the environment. Perhaps your credit union’s passion is about healthcare, law enforcement or a community.Get your positioning team back together and commit yourself heart and soul to ONE ideal you can stand behind. Your passion is a magnet for people who share your values, because it inspires trust and a sense of loyalty.A business without authentic passion resorts to humble bragging.I am thrilled and honored that you have read this post.last_img read more

Villarreal slaps N23b on Chukwueze

first_imgRelatedPosts Super Eagles stars model new national team jersey Osimhen, Chukwueze begin 14-day Isolation in Lagos Chukwueze gets new coach at Villarreal Liverpool and its eternal rival, Manchester City, will have to cough out €60 million (N23 billion) for the services of Nigerian whizkid Samuel Chukwueze.Reports from Spain had it that Villarreal had increased the release clause of a reported Liverpool and Manchester City target.Chukwueze was one of the breakout stars of La Liga last season, with the winger scoring eight goals in 38 appearances in all competitions in his first season at the top level.At the start of the summer, the 20-year-old was linked with the likes of Liverpool and Man City, having made no secret of his desire to play in the Premier League after missing out on a move to Arsenal as a teenager.However, no genuine offers materialised, meaning the winger would continue his development in Spain.His tenure in La Liga looked set to increase further, with reports that Chukwueze – described as the “next Arjen Robben” – is in line for a new contract that will see his exit clause rise from €60m.It will represent a blow for any Premier League club keeping tabs on him with a view to a future bid – with Real Madrid and Bayern Munich also said to be hovering – although it was claimed that the winger will not rush into accepting the deal if other clubs are interested. Tags: Samuel ChukwuezeVillareallast_img read more