5 humble ways to communicate your COVID-19 wins

first_imgAs we begin to unwind from the initial wave of COVID-19 in the U.S., most of us will be tempted to seek some sense of normalcy and move on. While understandable, it’s important that credit unions pause and reflect on some of the good things that have transpired over the past 6-8 weeks. This is a great opportunity to highlight those wins for your members, many of whom are eager to hear some good news.After more than 20 years of working in the credit union industry, I know what many of you are thinking. “Won’t that sound self-serving, as if we’re patting ourselves on the back?” Some caution is warranted, but the fact that you’re questioning it means you’re likely not in danger of crossing the line between humility and arrogance. Here are some general guidelines to follow as you begin to shape your post-lockdown messaging. Be upfront about your motives.Believe it or not, your message will sound more like bragging if you apologize for it. Be proud of the ways you’ve helped your members! You did it with their best interests in mind, right? There’s no shame in announcing your excitement to share the good things that have happened at XYZ Credit Union over the past few months. Focus on your members’ wins rather than your good deeds.Instead of trumpeting the number of low-rate emergency loans you granted or how many loan payments you allowed members to skip, focus on the member-oriented results. Talk about members who were thankful they didn’t have to worry about defaulting on their loan payments, or those who had extra cash when it was sorely needed. Consider sharing some of the ways members used emergency loan funds.Member testimonials are a great way to communicate this message, and they’re easier to gather than you might think. You know a good story when you hear it – simply ask the member if you can share their story with the rest of the membership. In my experience, they’ll say “yes” four times out of five! Write up their story (keep it short – no more than 50 words), get their approval, and then ask if you can snap a quick photo or snag a profile picture from their Facebook account. It doesn’t have to be a slick-and-glossy photo. In fact, genuine authenticity adds to the impact of your message. Encourage good choices.We all know it’s easier to help members if they contact you before their financial situation gets out of hand. Give your members props for their quick action and the vulnerability it may have taken to reach out in a time of need. Give them credit for their hard work and tenacity, then let the reader interpret the untold message. I assure you that they’ll see your credit union as a rock star, too! Don’t disparage others.While I believe it’s often unintentional, it’s easy to slip into the trap of making others look bad so you look better. Phrases such as, “we’re the only credit union in town who…” or “so-and-so came to us when no one else would help them” will turn people off.  Yes, we’ve all heard the statement, “it’s not bragging if it’s true.” In this case, though . . . it’s bragging. Going negative after a widely-felt negative event like a pandemic is too risky. Express Gratitude.Your credit union exists for one reason, and one reason only – to serve your members. Remind them of that, then thank them for the opportunity to go home every night knowing you are changing lives!Think that’s too corny? I’m going to suggest that you’re taking your good deeds for granted. My advice – order a magic fairy wand and put it in your desk drawer as a reminder (or on your desk as a conversation starter). Every time you give someone a chance based on their character rather than a credit score, create a plan to get a member out of debt, or refinance a loan because you knew you could save them a bunch of money – pull out that wand and give it a wave to remind yourself that you’re making a difference. Every time I spend a day at one of my clients’ offices, I hear about lives being changed. Every. Time.Don’t be sheepish about seeking out and sharing positive member experiences. Just be mindful of the message you’re sending and remember its purpose. If you’re just spreading good news to get a pat on the back or hoping you’ll elevate your credit union in the eyes of your peers, that may be all you’ll get out of it. However, if you’re inviting members into the story of your credit union so you can offer help and hope to others, the response will extend far beyond quarterly loan statistics. 32SHARESShareShareSharePrintMailGooglePinterestDiggRedditStumbleuponDeliciousBufferTumblr,Becky Zemlicka Becky Zemlicka is a speaker and owner of Mindz Eye Marketing, a virtual agency founded in 2001 that specializes in credit union marketing, advertising and social media. Zemlicka and her … Web: www.mindzeyemarketing.com Detailslast_img read more

QLD homes win national architecture awards

first_imgJudges were impressed with the “painstaking detailing” in Gibbon Street by Cavill Architects. Picture: Christopher Frederick Jones.“The journey from the sunken living area at the front door to the floating sitting room — which hovers between an internal planted courtyard and the backyard — is a delightfully choreographed experience.” Video Player is loading.Play VideoPlayNext playlist itemMuteCurrent Time 0:00/Duration 0:51Loaded: 0%Stream Type LIVESeek to live, currently playing liveLIVERemaining Time -0:51 Playback Rate1xChaptersChaptersDescriptionsdescriptions off, selectedCaptionscaptions settings, opens captions settings dialogcaptions off, selectedQuality Levels720p720pHD576p576p432p432p270p270pAutoA, selectedAudio Tracken (Main), selectedFullscreenThis is a modal window.Beginning of dialog window. Escape will cancel and close the window.TextColorWhiteBlackRedGreenBlueYellowMagentaCyanTransparencyOpaqueSemi-TransparentBackgroundColorBlackWhiteRedGreenBlueYellowMagentaCyanTransparencyOpaqueSemi-TransparentTransparentWindowColorBlackWhiteRedGreenBlueYellowMagentaCyanTransparencyTransparentSemi-TransparentOpaqueFont Size50%75%100%125%150%175%200%300%400%Text Edge StyleNoneRaisedDepressedUniformDropshadowFont FamilyProportional Sans-SerifMonospace Sans-SerifProportional SerifMonospace SerifCasualScriptSmall CapsReset restore all settings to the default valuesDoneClose Modal DialogEnd of dialog window.This is a modal window. This modal can be closed by pressing the Escape key or activating the close button.Close Modal DialogThis is a modal window. This modal can be closed by pressing the Escape key or activating the close button.PlayMuteCurrent Time 0:00/Duration 0:00Loaded: 0%Stream Type LIVESeek to live, currently playing liveLIVERemaining Time -0:00 Playback Rate1xFullscreenStarting your hunt for a dream home00:51 FOLLOW SOPHIE FOSTER ON FACEBOOK Gibbon St by Cavill Architects won an AIA national award for residential architecture — houses (alterations and additions). Picture: David Chatfield.A BRISBANE renovation and a billionaire’s beachside apartments on the Gold Coast have been named among the best designs in the country at the prestigious National Architecture Awards.Run by the Australian Institute of Architects, the awards were handed out Thursday night and saw an inner city home in Brisbane’s New Farm, “Gibbon Street” designed by Cavill Architects, land a national award for residential architecture — houses (alterations and additions).Billionaire Katie Page’s luxury beachside development M3565 at Main Beach on the Gold Coast saw a national commendation given to Virginia Kerridge Architect in the multiple housing category. M3565 by Virginia Kerridge Architect received a national commendation for multiple housing. Picture: John Gollings.Judges said Ms Page’s eight-storey, seven-residence M3565 in Main Beach was “well suited to the harshness of the coastal environment” and designed to retain its naturally weathered appearance.“The jury was taken with the subtle yet raw material palette of sand-coloured off-form concrete, grey ironbark timber, blue-grey zinc and black balustrades.” QUEENSLAND’S TOP STREETS FOR PROPERTY CLICKS Northshore Pavilion by Anna O’Gorman Architect won a national award for small project architecture. Picture: Christopher Fredrick Jones.Judges said Gibbon Street by Cavill Architects, where a worker’s cottage was lifted and reconfigured, was “refined and elegant residential architecture”.“The exquisite and painstaking detailing in this house reflects the love and care you might expect from a son who is designing a home for his mother,” the national jury citation said. Gibbon Street by Cavill Architects won a national award. Picture: Christopher Frederick Jones Judges commended M3565 Main Beach by Virginia Kerridge Architect for being well-suited to its environment. Picture: John Gollings. MORE: More from newsParks and wildlife the new lust-haves post coronavirus15 hours agoNoosa’s best beachfront penthouse is about to hit the market15 hours ago THIS IS WHAT YOU SHOULD INVEST IN INSANE HOMES GO UNDER HAMMER While no Queensland property won first place across the categories, two won national commendations and three were awarded, including the Townsville Courts of Law which received a national award for Enduring Architecture.Brisbane’s Northshore Pavilion by Anna O’Gorman Architect won a national award for small project architecture while the Gold Coast Sports and Leisure Centre by BVN won a national commendation for interior architecture.last_img read more

Helen Louise Whitaker

first_imgHelen Louise Whitaker, 90, of Dillsboro, IN, passed away at 12:25 PM, Thursday, May 5th, 2016 at Woodland Hills Care Center in Lawrenceburg, IN. Helen was born in Dillsboro, IN on June 4, 1925, a daughter of the late Nettie (Vinson) and Frank  Weiss. She spent her life in the Dillsboro community and was a 1943 graduate of Dillsboro High School. After attending business school in Cincinnati, she worked as a secretary at Seagram’s Distillery for two years. On March 18, 1945 in Dillsboro, IN she married Robert Worth Whitaker. Helen and Robert operated Whitaker’s Meat Market and Slaughter House in Dillsboro for several years. They also ran the family farm together. Helen and Robert were married forty seven years until his passing in 1992. She was a member of the Dillsboro United Methodist Church and had attended the Rising Sun United Methodist Church the last several years. Helen enjoyed sewing, crocheting, making dolls and reading. She also liked gardening and working outside.Helen is  survived by a daughter, Becky Busse, of Dillsboro, IN; by 2 grandsons, Brent Busse (Kelly) of Dillsboro and John Busse (Beth) of Bright, IN; by 3 great grandchildren, Steven Busse of AZ, Jordan Busse of Bright, IN and Alan Busse of Dillsboro, IN; and by 2 nephews and 2 nieces. She was preceded in death by her parents, by her husband Robert Whitaker and by a brother Walter Weiss.Funeral services will be 1 PM, Wednesday, May 11th at Markland Funeral Home in Rising Sun, IN with Rev. Gregory Waggoner officiating. Friends are invited to call Wednesday 11-1 at Markland Funeral Home. Burial will be at Oakdale Cemetery in Dillsboro, IN. Memorial donations may be made to the Rising Sun United Methodist Church or Dillsboro Emergency Unit. marklandfuneralhome.comlast_img read more