eStatement adoption strategies and best practices

first_img 10SHARESShareShareSharePrintMailGooglePinterestDiggRedditStumbleuponDeliciousBufferTumblr,Brad Banyas Brad Banyas is CEO of OMI, a leading cloud-based customer communication management service and platform provider. OMI delivers cost-effective solutions for marketers and brand managers to connect with customers through … Web: www.omi.co Details Many credit unions offer electronic statements and paperless correspondence to their members. But despite advances in online technology, and in the face of popular sentiment to “be green,” most continue to struggle to increase paperless adoption. The aim is to save trees, save money, and improve member communications; but the key to success is getting members to opt-in to the idea of going paperless.Are you still printing and mailing thousands of pages of member correspondence every month despite having an electronic solution? Without a well-defined strategy to drive paperless adoption, you may find that you continue to struggle to manage the burden of paper-bound communications.How can you encourage your members to go paperless? Here are some strategies and best practices you can use to increase adoption rates, improve communications, and maximize the value of your paperless strategy.Real World StrategiesNew AccountsIt makes sense to start your paperless initiative with all your new accounts. Since you are starting a new member relationship, now is the time to set the expectation of a paperless standard. Flag all new accounts and set the default in your system for paperless correspondence only. Remember, while you are encouraging members to go paperless, be sure to provide an option to choose to go back to paper if they wish. In this case, you may want to consider charging a fee for the paper. You may also consider designing new products that minimize or eliminate fees by virtue of going paperless.Voluntary Opt-InThe gentlest approach for existing accounts is voluntary opt-in. But asking customers to proactively choose paperless requires proactive marketing on your part. This strategy starts with a thoughtful effort to build awareness. Are your members even aware that they have an option to opt-out of paper in favor of an electronic alternative? What kind of incentives are they given to do so? Does the member experience, both online and in person, encourage them to go online instead of in the mail?Make Enrollment EasyIt is important to make it easy for your members to enroll in a paperless alternative. 366 Degrees by OMI provides a single sign-on and seamless integration to all paperless platforms. But best of all, it’s a simple enrollment process and easy for those customers that want to go paperless to do so with just one click. For organizations, managing enrollment through this automated feature has the added benefit of providing a quick and easy way to track the effectiveness of paperless initiatives. Reverse Opt-InUnlike the voluntary method, reverse opt-in is a hard line approach to raise paperless adoption. Turning off printed statements at a pre-defined future date, for example, is an effective, but potentially risky strategy. It is important to work diligently to communicate to all of your members well in advance so that they are aware of the pending change. It is important also to provide a way to opt back in to receive printed communications, but you may want to consider charging a fee for the service.Online CustomersAnother approach that falls somewhere between voluntary and reverse opt-in is one that focuses on your current online customers. Since these customers are already comfortable with your online services and the online experience, turning off printed correspondence is a natural progression. It is easy to access their statements, notices, letters and communications through the existing online customer portal. Again, you can always provide an option to opt back in for paper if they wish.Proven Best PracticesThe strategies above are great ways to increase eStatement adoption. Here are a few best practices to add to the mix to further your success.Give-Aways and DiscountsEveryone is attracted to a give-away, and you may find giving members a little something for their effort is a convenient and affordable way to entice them to go paperless. Give-aways and other incentives have shown to increase electronic adoption, and these include everything from inexpensive promotional items, to gift cards, or even a sweepstakes for a new iPad.Raise AwarenessOften, members who still receive printed statements are unaware that they have an option to turn the paper off. It is important to keep proactively promoting your paperless initiatives to keep your members informed. The best way to raise that awareness is to use all the channels available including direct mail, web banners, e-mail and other touch points. Certainly this should also include any printed correspondence as well with envelope backer ads, statement inserts, and so forth.Promote InternallyEvery time a member interacts with your service representatives they should be encouraged to go paperless if they have not already done so. This requires a thoughtful and consistent effort to educate all internal staff, especially member facing personnel, about why your paperless adoption campaign is important and valuable – to both your customers and your organization. Track your staff’s progress and make the drive toward going paperless a visible goal. For example, post a graph on progress, praise the results, and host an internal competition. Continue to encourage this internal promotion through rewards and recognition that keep the paperless effort moving forward.Going GreenMany organizations find that going paperless is a great way to be green and save green at the same time. Often, there is positive attention paid to organizations that are going green and that resonates with members. Make your customers part of the experience by promoting the “green” aspects of your efforts and how they can help the paperless cause.                                         Know your DemographicsMore than 95% of all member statements are read every month. Knowing who to target and how to communicate with them in your paperless initiatives gets you one step closer to your goals. Communicate through all accessible channels to understand and overcome hesitations in moving to paperless communications. The more you know the more you grow.Moving ForwardAre you ready to adopt strategies and best practices to increase your eStatement adoption rate? It will take thoughtful effort and the right tools to get the job done. Look for providers and solutions, like our own 366 Degrees, that have the right mix of capability, vision and experience that will allow you to make the most of electronic statements and other paperless correspondence.last_img read more

176 Dead in 737 Plane Crash in Iran

first_imgThere are no survivors after a plane crashed near Tehran with around 180 passengers and crew on board.Ukraine International Airlines Flight 752 was bound for Kiev when it went down shortly after take off today.Emergency responders rushed to the area but reported the fire was so heavy that any rescue was impossible.The Boeing 737 (not the MAX) reportedly crashed after experiencing technical issues. The Prime Minister of Ukraine confirmed there are no survivors. He says the country’s embassy in Tehran is now trying to clarify the circumstances of the crash. Boeing released a statement saying they are gathering more information. The plane involved is a 737, but it is not a 737 Max that was involved in the two crashes in Indonesia and Ethiopia due to system failures.Again the cause 0f this crash is under investigation, but there us widespread speculation the crash is linked to the missile launches from Iran.last_img read more

Premier League Clubs Spent £430 Million in January Transfer Window

first_imgPremier League clubs spent £430million in the January transfer window, nearly double the previous record of £225million, according to analysis by Deloitte.Deadline day on Wednesday alone saw Premier League clubs complete deals totalling £150million, also a new record for the winter window, the accountancy firm said.Deloitte’s Sports Business Group estimates spending by Premier League clubs in the 2017/18 season to be a record £1.9billion, eclipsing last season’s record of £1.4billion.Partner Dan Jones said: “Premier League clubs have taken the opportunity to refresh their squads in January before the decisive phase of the season.“International trade has flourished, with the highest ever January gross overseas outlay in Premier League history (£260m), but also the highest amount of January receipts from abroad (£185m), with names such as Coutinho and Costa leaving the UK and Laporte and Aubameyang arriving from abroad.”Brazil midfielder Phillippe Coutinho moved from Liverpool to Barcelona after five seasons at Anfield, while Chelsea’s want-away Spanish striker Diego Costa left for Atletico Madrid.Manchester City spent £57m on Athletic Bilbao defender Aymeric Laporte and Pierre-Emerick Aubameyang signed for Arsenal for £56m.Liverpool got in early to line up the costliest deal of the month, signing Virgil van Dijk from Southampton for £75m.Jones said: “While another record-breaking season catches the eye, Premier League clubs’ expenditure continues to be well within their means in the context of revenue generated.“Estimated 2017/18 net spend of £755m represents just 17% of forecast 2017/18 Premier League revenue, in line with the average over the 15 years since the first transfer window in January 2003, as clubs’ increase investment in players in proportion to the overall growth of the football business.”A new January transfer window record for player sales was also set, with deals totalling £340million, leaving net transfer expenditure at £90million.The winter transfer season usually sees the bulk of spending by clubs at the bottom of the league as they attempt to spend their way to survival from relegation, although the splurge seen in January is more akin to the summer window.Nearly two thirds of the gross expenditure was by the top six, while the bottom six accounted for about a fifth.Jones said: “Such is the level of competition for a coveted top-four position in the Premier League, as well as ongoing European battles, that top clubs have been willing to break with more traditional summer investment strategies to steal a march on their rivals mid-season, with several club transfer records being broken in this window.”Share this:FacebookRedditTwitterPrintPinterestEmailWhatsAppSkypeLinkedInTumblrPocketTelegramlast_img read more

Fletcher: Why I don’t care about cheating in Hall of Fame voting

first_imgBarry Bonds, Roger Clemens and Manny Ramirez all cheated.And I don’t care.I know I’m supposed to care, but if I’m being totally honest with myself, and not just feeling what I’m supposed to feel, I just don’t.These guys are just baseball players, and I’m really not looking for them to be anything more. Sure, the ballot says I should take “character” into account, but the Hall is already dotted with people of questionable character, so the bar is pretty low.I have voted for the “steroid guys” in part because it didn’t bother me that much, but also because I didn’t feel it bothered the sport that much.Major League Baseball allowed, and I believe even encouraged, players to use performance-enhancing drugs during that era. I wasn’t going to punish them retroactively.Ramirez, though, was a part of a slightly different era, when MLB tested for steroids. He was suspended twice, so he presented a new question. Logically, I could justify distinguishing him from Bonds and Clemens.As I thought about it, though, Ramirez’s PED use still didn’t bother me. It just didn’t. The outrage just isn’t there.These are just baseball players doing what high-level athletes do, which is push the envelope to wring every ounce of performance out of their bodies.They live in a world where a tiny decline in physical skill can cause a huge decline in results. A little less fastball, a little less bat speed can mean the end of a career.The players in the 1960’s and 70’s who popped amphetamines were doing the same thing, even though it didn’t work as well.The difference was science, not integrity.Legendary Negro Leaguer Buck O’Neil famously said: “The only reason players in my time didn’t use steroids is because we didn’t have them.”So let’s just dispense with the “character” charade. The Hall of Fame is a museum that recognizes the best baseball players.Period.Now that we’ve lifted the PED question from the Hall of Fame ballot, it becomes only slightly less complicated, though.It’s still a hair-splitting exercise of distinguishing the top 1 percent from the top 2 percent.It’s easy to check the names of Bonds, Clemens and Ramirez, and not that difficult to add Jeff Bagwell, a PED-suspected player whose numbers easily place him among the best first basemen of all time.I also checked the box for Tim Raines, who I have voted for consistently for years.Those five boxes checked, there were 13 others I felt deserved a long look.They included five I had previously deemed worthy of a yes: Jeff Kent, Gary Sheffield, Trevor Hoffman, Curt Schilling and Mike Mussina. There were five on whom I’d passed previously: Edgar Martinez, Fred McGriff, Sammy Sosa, Larry Walker and Billy Wagner. And there were three new names: Vladimir Guerrero, Pudge Rodriguez and Jorge Posada.I took a fresh look at all 13. I was searching for dominance and longevity, but mostly the former.Give me Sandy Koufax over Don Sutton every time.I prefer high-rate stats to raw accumulations of hits or homers.Without getting too deep into the numbers, I quickly realized I’d been underrating Martinez. He had nine seasons with an adjusted OPS+ of 150, the most of any hitter on my list.I had been discounting his stats too much because of being a DH or not having a long enough career. He did enough. I voted for Martinez, for the first time.The same type of analysis also encouraged me to drop Kent and Sheffield, who didn’t have as many dominant seasons as I’d remembered when I voted for them before. Sosa, Posada and McGriff also came up a little short by the same logic.Rodriguez and Guerrero also had fewer dominant seasons than I’d expected, but still earned my vote.With Rodriguez, his defense put him over the top. He won 13 Gold Gloves, and was probably the best defensive catcher in history.As for Guerrero, this combination is hard to ignore: He hit .318 with 449 homers. The only five other players who can match both of those are Babe Ruth, Jimmie Foxx, Ted Williams, Lou Gehrig and Stan Musial. Those aren’t merely Hall of Famers, they are short-list, best-of-the-best, inner-circle Hall of Famers.That leaves Walker, whose numbers definitely warrant induction, especially in terms of dominant seasons. I certainly might vote for him in the future, but for now he doesn’t make my cut because of the Coors Field factor. His career OPS on the road was .865, which is very good but not quite Hall of Fame-worthy.Now, the pitchers. Schilling and Mussina were relatively easy. Both of them rank above the average Hall of Famer in adjusted ERA. Schilling also had a 2.23 postseason ERA, leading his teams to three World Series titles.And that’s 10, the limit.Hoffman had gotten my vote before, but when I looked deeper, his ERA and WHIP weren’t all that special among the other closers of his era. And he wasn’t even as effective as Wagner. Hoffman’s ERA+ was 141, compared to Wagner’s 187.Wagner, however, came up a little short in quantity. He pitched almost 200 fewer innings than Hoffman, and Hoffman had him by 183 saves.If you could combine Hoffman’s quantity with Wagner’s quality, you’d have a Hall of Famer.Call him … Mariano Rivera. He’ll get my vote when it’s his time.Hoffman and Wagner? Not now. Especially not since I would have had to knock off someone else to vote for either. I couldn’t justify either of them over any of the other 10.But I will look at them all again next year.center_img Newsroom GuidelinesNews TipsContact UsReport an Errorlast_img read more